WELCOME TO THE BOX LOGO COLLECTIONOVER 250 T-SHIRTS... REPRESENTING OVER TWENTY-FIVE YEARS OF BRAND HISTORY.
Ever since its conception as a simple retail store identity back in 1994, Supreme's ubiquitous Box Logo is more than the sum of its parts. Taking inspiration from conceptual artist Barbara Kruger's bold use of typography and color, the Box Logo has become an omnipresent icon that means many things to many people.
To some, it has become a badge that represents little more than dollar signs, symbolizing an immense secondary marketplace, where consumers buy and sell treasured items for profit and recognition.
To others, it's a vivid symbol that exemplifies the touchpoint where streetwear meets the mainstream, equally at home on both the sidewalk and the catwalk alike. Today, you're just as likely to see the Box Logo featuring on the pages of Vogue as you are Thrasher.
But to those who have witnessed the brand develop from a simple Lower East Side hang-out and retail store into a global billion-dollar company, the Box Logo will always have one thing at its core: skateboarding and its associated subcultures.