Coca-Cola

Coca-Cola (1997)

The Coca-Cola Box Logo design from 1997 was a pastiche of the famous beverage corporation's identity, featuring the 'Enjoy!' tagline and dynamic ribbon device to drive the message home. The proportions of the Box Logo were slightly different with this release: this is particularly noticeable when placed next to the standard design. Despite its popularity amongst fans and collectors, this release somehow managed to fly under the radar of the global brand's legal department.

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