Louis Vuitton '00 & '17
Louis Vuitton (2000 & 2017)
Supreme's relationship with the luxury brand stands testament to the brand's influence.
Long before any such officially sanctioned partnerships came to fruition, Supreme tested the water by releasing a trilogy of Box Logo collections that took inspiration from high fashion labels. 1997 saw the Burberry Nova check pattern being utilized, with Gucci's green and red web following suit in 2000 and then Louis Vuitton's classic LV monogram being reappropriated later that same year. The capsule collection was formed of six different colorways of the Box Logo tee and three matching skateboard decks.
The French fashion house responded by allegedly serving Supreme with a cease-and-desist order, with the insistence that all of the products were destroyed. From the shelves to the incinerator, all within two weeks of the collection's release.
At the time, an official partnership with the label would have sounded preposterous. But little did anyone know that almost two decades later, Supreme would join forces with Louis Vuitton in an official capacity. The resulting collection spanned everything from t-shirts and jackets through to leather phone cases and luxury luggage, culminating in the epic Malle Courrier 90 Trunk, which retailed at USD 68,500 and came complete with a skateboard.
Of course, the eponymous Box Logo tee was present, sitting at the center of the collaboration and dropping alongside the rest of the collection at special pop-up retail locations throughout key cities around the world.