Supreme Box Logo - Supreme History



"Since August 2014, which is when I bought my first piece."


"The older bomber jackets, specifically the ones they did which featured the quotes from Hunter S. Thompson. I fell in love with their “fuck you” attitude from day one: what better character to feature with a quote than the author of 'Fear and Loathing in Las Vegas'?"

Why do you think Supreme has developed such a loyal following among other collectors?

"To many, they’ve become an unofficial authority and barometer of what’s cool and what’s not. From the very start, they’ve kept it real – an overused term perhaps, but in this case it's an accurate way to describe the brand's output. They're not ashamed of what they like and who they work with, and they’ve let that speak for itself."

"In my opinion, from the outside looking in, they’ve never let someone or something else determine how they operate. They’ve been extraordinarily consistent on that note. Authenticity is something that can’t be replicated; many other brands just don’t get that and those who have attempted to borrow ideas and concepts have largely failed. To quote the late, great Gary Warnett, "If anyone out there is looking to copy anything from Supreme, steal the work ethic."

What is it about Supreme that makes it different from other street/skate clothing brands?

"They’ve executed a vast quantity of collaboration projects, with almost every single one being of note. The key thing is, you can see and feel Supreme's presence on these projects, even without a Box Logo to be seen. Despite the amount of clothes they produce and release, the essence of the brand is never lost."

What is the most significant piece in the collection?

"The 1994 red on white Box Logo tee. It was one of four t-shirts they originally released during the store's first year of being open. A red on white box logo tee, sold in the original store at 274 Lafayette Street and released during the brand's first year of business... It really doesn’t get any more iconic than that."

How long did it take you to put this collection together?

"By the time 2015 rolled around, I had developed a strong interest in the brand, picking up the releases I liked as they dropped. I’ve still got many of those initial purchases in my collection today. From that point on, my interest grew into an obsession, and started adding to my collection as often as I could, always looking for the best condition examples I could find.

It’s been a non-stop 5-year hunt to accumulate this collection. A lot of people don’t think about the non-stop weeks, months, and even years of research and work that it can take to find just one tee."

There have and continue to be lots of counterfeit Supreme items, how do you know your pieces are authentic

"For all the years I’ve been doing this, and I think every true collector could say the same thing, the most important part about buying these items is making sure that they're authentic. I think first and foremost, you have to know your source – and I mean really know them. On top of that, there aren't many resources out there to help you separate the genuine articles from the fakes. Really, it’s a great accumulation of knowledge, taken from countless conversations over many years (along with the occasional argument, of course!) and an unwavering desire to seek out the truth."

What is the single most valuable t-shirt in your collection and why?

"The W)Taps box logo t-shirt from 1999 would possibly be the most valuable piece in the collection. Printed on Neighborhood t-shirt blanks, it's rumored that they only made 30 pieces, making it one of the rarest, but most significant designs in the entire history of Box Logo tees."

What are you looking for?

Your cart