THE BOX LOGO COLLECTION REPRESENTS A LOT MORE THAN SUPREME'S PRODUCT ARCHIVE.
SPANNING THE COURSE OF JAMES JEBBIA'S BRAND, THE BOX LOGO T-SHIRT HAS MAINTAINED A CREDIBLE PRESENCE WITHIN A WIDE VARIETY OF CULTURES AND SUBCULTURES FOR OVER A QUARTER OF A CENTURY.
To assemble the full range of Supreme Box Logo T-shirts released at retail level.
At the time of writing (October 2020), there have been 253 diffferent Box Logo T-shirts that have been available to the public.
A book project, featuring all of the T-shirts, alongside interviews with fans and collectors, articles and cuttings from over twenty years' of collecting and more.
CURATOR + OWNER
"Whilst searching for the individual pieces for this project, I met an incredible number of people, from all walks of life.
The journey took me across the globe, both physically and virtually, from Vancouver to London, Los Angeles to Tokyo and beyond.
There's no denying that these four tees rank highly on the desirability list.
The much-talked about 'Purple Drank' Three 6 Mafia tee remains to be one of the most bootlegged designs to date: only 30 tees (approximately) were printed strictly for friends and family only (technically, it might not belong in this retail-only collection, but who's crying?), so the likelihood of owning a genuine promo tee from the photo shoot with Juicy J is slim to none. Kill your 'plug' now.
The Futura x Silly Thing tee launched in Hong Kong in January 2007, in both white and black options, with only 150 of each color in circulation. If you weren't in attendance at the exhibition launch, you had your work cut out trying to find either colorway.
The Mo'Wax Box Logo is one of the rarest Box Logo designs – limited to just 50 retail tees – and features Futura's artwork once again, adding to its appeal even further. This tee was released exclusively at the Saatchi Gallery in London in December 2014, at the private view of the 'Build and Destroy: Works from the Mo'Wax Archive' exhibition. Plenty of fakes of this one exist, including some very convincing almost 1:1 replicas. Unsurprisingly, finding a genuine tee is difficult: look for slightly off-registration letters on the Box Logo print. Very light pink blemishes and slight ghosting on the letters are two key things to search for.
Finally, the W)Taps Box Logo tee is likely to be a pinnacle piece of anyone's collection: describing it to be incredibly rare would be the understatement of the year (if in doubt, then a confirmed private sale of over $20k in 2017 for a near-mint example is testament to its allure). Printed on Neighborhood blanks, with both Supreme and Neighborhood neck labels stitched in place, this one would be a prized piece in anyone's collection.